{"title":"FORMULA 23","description":"","products":[{"product_id":"formula-23-complete-shading-set","title":"INTENZE Formula 23 Complete Shading Set Ink *4 bottles","description":"\u003cp class=\"mt-3\" data-mce-fragment=\"1\"\u003eBJ Betts and INTENZE Founder Mario Barth have joined forces once again to bring you the most innovative shading series on the market. We are proud to announce the addition of 3 new shading products to our Formula 23 line.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThe new Formula 23 Shading Series includes Dark, Medium, and Light shading colors, perfecting BJ Betts' original lining formula.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eWhether you're emulating BJ Betts' renowned style or adapting them to your current style, these new inks promise to elevate your tattoo shading and take your work to the next level.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eThis is a 4-bottle set, including the three new shading products and BJ Betts' original Formula 23. Each bottle is 10 oz in size.\u003c\/p\u003e","brand":"TATTOO CANDY SUPPLY","offers":[{"title":"Default Title","offer_id":46537878044967,"sku":"","price":328.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0672\/4223\/0055\/files\/Formula_23_Set.jpg?v=1694312811"},{"product_id":"formula-23-original-black-tattoo-ink","title":"INTENZE Formula 23 Original Black Tattoo Ink","description":"\u003ch3 data-mce-fragment=\"1\"\u003e\"For the most part, you're only as good as the tools you have available. I considered that when developing this product and fine-tuning it to be applied as such.\" - BJ Betts\u003c\/h3\u003e\n\u003cp data-mce-fragment=\"1\"\u003eBJ Betts has been a tattoo artist for over 18 years and draws inspiration from the shapes and flourishes found in everyday life. Early in his career, he realized that he was explicitly drawn to the simple yet complex art form of lettering. An art form that he feels \"dissipated over the years\" and is just recently being resurrected.\u003c\/p\u003e\n\u003cbr data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eOver the years, Betts noticed that, of all the black tattoo ink products available, no one product met a lettering artist's needs. So he took it upon himself to develop a new and better ink. Once he had a formula that worked and that he would put his name behind, he brought it to the Intenze owner Mario Barth, who is known for his consistency in product innovation and constant attention to detail. With Intenze behind the production, Betts knew that each bottle of Formula 23 would contain a superior product.\u003c\/p\u003e\n\u003cbr data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eSo what makes Formula 23 so superior? First, this is a highly fast-running product. It can keep up with a quick hand without feeling like it's running out of gas when you're pulling fast lines. Secondly, it's a highly dense black that breaks down nicely into a perfect grey for any shading. Thus making it a superior lettering ink that performs just as effectively as a standard solid black tattoo ink. Finally, this is an ink that wipes clean so that stencils won't be lost and time won't be wasted removing excess ink.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e \u003c\/p\u003e\n\u003cp\u003eAs far as Betts is concerned, this is the best ink he's ever used. And, it is not just Betts who stands behind the product, Reviews from industry leaders who've tested Formula 23 are excellent, and the request is pouring in by artists such as Tim Hendricks and Shawn Barber, to name a few. Some of the industry best's initial feedback to Betts has been comments like \"When can I get more?\" and \"I need a gallon of this.\"\u003c\/p\u003e\n\u003cp\u003eBJ Betts and Intenze Products are proud to introduce Formula 23, a genuinely superior black ink.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003chr\u003e\n\u003cp\u003eAll our pigments are proudly made in the\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eUSA\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ein an\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/www.iso.org\/standard\/42180.html\"\u003eISO 9001\/2005\u003c\/a\u003e\u003cspan\u003e \u003c\/span\u003eand\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/www.iso.org\/standard\/36437.html\"\u003eISO 22716 Facility\u003c\/a\u003e, ensuring the highest quality standards. We are proud to say that our pigments are vegan and cruelty-free, reflecting our commitment to ethical and sustainable tattooing practices.\u003c\/p\u003e","brand":"TATTOO CANDY SUPPLY","offers":[{"title":"Default Title","offer_id":46537948430631,"sku":"","price":121.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0672\/4223\/0055\/files\/23ORIGINAL_572870b1-3cd3-4f17-98af-2fd51efcde4f.webp?v=1694313582"},{"product_id":"intenze-formula-23-medium-grey-shading","title":"INTENZE Formula 23 Medium Grey Shading Ink","description":"\u003ch3 data-mce-fragment=\"1\"\u003e\"For the most part, you're only as good as the tools you have available. I considered that when developing this product and fine-tuning it to be applied as such.\" - BJ Betts\u003c\/h3\u003e\n\u003cp data-mce-fragment=\"1\"\u003eBJ Betts has been a tattoo artist for over 18 years and draws inspiration from the shapes and flourishes found in everyday life. Early in his career, he realized that he was explicitly drawn to the simple yet complex art form of lettering. An art form that he feels \"dissipated over the years\" and is just recently being resurrected.\u003c\/p\u003e\n\u003cbr data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eOver the years, Betts noticed that, of all the black tattoo ink products available, no one product met a lettering artist's needs. So he took it upon himself to develop a new and better ink. Once he had a formula that worked and that he would put his name behind, he brought it to the Intenze owner Mario Barth, who is known for his consistency in product innovation and constant attention to detail. With Intenze behind the production, Betts knew that each bottle of Formula 23 would contain a superior product.\u003c\/p\u003e\n\u003cbr data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eSo what makes Formula 23 so superior? First, this is a highly fast-running product. It can keep up with a quick hand without feeling like it's running out of gas when you're pulling fast lines. Secondly, it's a highly dense black that breaks down nicely into a perfect grey for any shading. Thus making it a superior lettering ink that performs just as effectively as a standard solid black tattoo ink. Finally, this is an ink that wipes clean so that stencils won't be lost and time won't be wasted removing excess ink.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e \u003c\/p\u003e\n\u003cp\u003eAs far as Betts is concerned, this is the best ink he's ever used. And, it is not just Betts who stands behind the product, Reviews from industry leaders who've tested Formula 23 are excellent, and the request is pouring in by artists such as Tim Hendricks and Shawn Barber, to name a few. Some of the industry best's initial feedback to Betts has been comments like \"When can I get more?\" and \"I need a gallon of this.\"\u003c\/p\u003e\n\u003cp\u003eBJ Betts and Intenze Products are proud to introduce Formula 23, a genuinely superior black ink.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003chr\u003e\n\u003cp\u003eAll our pigments are proudly made in the\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eUSA\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ein an\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/www.iso.org\/standard\/42180.html\"\u003eISO 9001\/2005\u003c\/a\u003e\u003cspan\u003e \u003c\/span\u003eand\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/www.iso.org\/standard\/36437.html\"\u003eISO 22716 Facility\u003c\/a\u003e, ensuring the highest quality standards. We are proud to say that our pigments are vegan and cruelty-free, reflecting our commitment to ethical and sustainable tattooing practices.\u003c\/p\u003e","brand":"TATTOO CANDY SUPPLY","offers":[{"title":"Default Title","offer_id":46537952526631,"sku":null,"price":121.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0672\/4223\/0055\/files\/23MEDIUM_3637c445-58b4-4884-8a88-2d1e65dc6cdc.webp?v=1694313663"},{"product_id":"formula-23-dark-grey-shading","title":"INTENZE Formula 23 Dark Grey Shading Ink","description":"\u003ch3 data-mce-fragment=\"1\"\u003e\"For the most part, you're only as good as the tools you have available. I considered that when developing this product and fine-tuning it to be applied as such.\" - BJ Betts\u003c\/h3\u003e\n\u003cp data-mce-fragment=\"1\"\u003eBJ Betts has been a tattoo artist for over 18 years and draws inspiration from the shapes and flourishes found in everyday life. Early in his career, he realized that he was explicitly drawn to the simple yet complex art form of lettering. An art form that he feels \"dissipated over the years\" and is just recently being resurrected.\u003c\/p\u003e\n\u003cbr data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eOver the years, Betts noticed that, of all the black tattoo ink products available, no one product met a lettering artist's needs. So he took it upon himself to develop a new and better ink. Once he had a formula that worked and that he would put his name behind, he brought it to the Intenze owner Mario Barth, who is known for his consistency in product innovation and constant attention to detail. With Intenze behind the production, Betts knew that each bottle of Formula 23 would contain a superior product.\u003c\/p\u003e\n\u003cbr data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eSo what makes Formula 23 so superior? First, this is a highly fast-running product. It can keep up with a quick hand without feeling like it's running out of gas when you're pulling fast lines. Secondly, it's a highly dense black that breaks down nicely into a perfect grey for any shading. Thus making it a superior lettering ink that performs just as effectively as a standard solid black tattoo ink. Finally, this is an ink that wipes clean so that stencils won't be lost and time won't be wasted removing excess ink.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e \u003c\/p\u003e\n\u003cp\u003eAs far as Betts is concerned, this is the best ink he's ever used. And, it is not just Betts who stands behind the product, Reviews from industry leaders who've tested Formula 23 are excellent, and the request is pouring in by artists such as Tim Hendricks and Shawn Barber, to name a few. Some of the industry best's initial feedback to Betts has been comments like \"When can I get more?\" and \"I need a gallon of this.\"\u003c\/p\u003e\n\u003cp\u003eBJ Betts and Intenze Products are proud to introduce Formula 23, a genuinely superior black ink.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003chr\u003e\n\u003cp\u003eAll our pigments are proudly made in the\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eUSA\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ein an\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/www.iso.org\/standard\/42180.html\"\u003eISO 9001\/2005\u003c\/a\u003e\u003cspan\u003e \u003c\/span\u003eand\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/www.iso.org\/standard\/36437.html\"\u003eISO 22716 Facility\u003c\/a\u003e, ensuring the highest quality standards. We are proud to say that our pigments are vegan and cruelty-free, reflecting our commitment to ethical and sustainable tattooing practices.\u003c\/p\u003e","brand":"TATTOO CANDY SUPPLY","offers":[{"title":"Default Title","offer_id":46537958588711,"sku":null,"price":121.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0672\/4223\/0055\/files\/23DARK_ba4c395b-b503-467b-9e79-03c1f20f52fa.webp?v=1694313792"},{"product_id":"intenze-formula-23-light-grey-shading-ink","title":"INTENZE Formula 23 Light Grey Shading Ink","description":"\u003ch3 data-mce-fragment=\"1\"\u003e\"For the most part, you're only as good as the tools you have available. I considered that when developing this product and fine-tuning it to be applied as such.\" - BJ Betts\u003c\/h3\u003e\n\u003cp data-mce-fragment=\"1\"\u003eBJ Betts has been a tattoo artist for over 18 years and draws inspiration from the shapes and flourishes found in everyday life. Early in his career, he realized that he was explicitly drawn to the simple yet complex art form of lettering. An art form that he feels \"dissipated over the years\" and is just recently being resurrected.\u003c\/p\u003e\n\u003cbr data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eOver the years, Betts noticed that, of all the black tattoo ink products available, no one product met a lettering artist's needs. So he took it upon himself to develop a new and better ink. Once he had a formula that worked and that he would put his name behind, he brought it to the Intenze owner Mario Barth, who is known for his consistency in product innovation and constant attention to detail. With Intenze behind the production, Betts knew that each bottle of Formula 23 would contain a superior product.\u003c\/p\u003e\n\u003cbr data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eSo what makes Formula 23 so superior? First, this is a highly fast-running product. It can keep up with a quick hand without feeling like it's running out of gas when you're pulling fast lines. Secondly, it's a highly dense black that breaks down nicely into a perfect grey for any shading. Thus making it a superior lettering ink that performs just as effectively as a standard solid black tattoo ink. Finally, this is an ink that wipes clean so that stencils won't be lost and time won't be wasted removing excess ink.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e \u003c\/p\u003e\n\u003cp\u003eAs far as Betts is concerned, this is the best ink he's ever used. And, it is not just Betts who stands behind the product, Reviews from industry leaders who've tested Formula 23 are excellent, and the request is pouring in by artists such as Tim Hendricks and Shawn Barber, to name a few. Some of the industry best's initial feedback to Betts has been comments like \"When can I get more?\" and \"I need a gallon of this.\"\u003c\/p\u003e\n\u003cp\u003eBJ Betts and Intenze Products are proud to introduce Formula 23, a genuinely superior black ink.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003chr\u003e\n\u003cp\u003eAll our pigments are proudly made in the\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eUSA\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ein an\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/www.iso.org\/standard\/42180.html\"\u003eISO 9001\/2005\u003c\/a\u003e\u003cspan\u003e \u003c\/span\u003eand\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/www.iso.org\/standard\/36437.html\"\u003eISO 22716 Facility\u003c\/a\u003e, ensuring the highest quality standards. We are proud to say that our pigments are vegan and cruelty-free, reflecting our commitment to ethical and sustainable tattooing practices.\u003c\/p\u003e","brand":"TATTOO CANDY SUPPLY","offers":[{"title":"Default Title","offer_id":46537965175079,"sku":null,"price":121.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0672\/4223\/0055\/files\/23LIGHT_ddb22098-0a48-4360-bac0-453afea2020a.webp?v=1694313872"}],"url":"https:\/\/austattoosupply.com\/collections\/formula-23.oembed","provider":"AUSTRALIAN TATTOO SUPPLY","version":"1.0","type":"link"}